Oh Sir Paul, You Can't Do That

According to MSN.com, Sir Paul McCartney is the first artist signed to Starbucks new record label. On the one hand, as a Starbucks barista, this should put me at one degree of seperation from my idol, but seriously, why does one of the most successful artists in the world need a coffee company to produce his records? As much as I love Paul, I'm not quite sure about his decision making processes ("Give My Regards to Broadstreet" anyone?).