What Is New Line Thinking?

Playbill reports that New Line bought the screen rights to Rock of Ages, an off-Broadway musical playing at the New World Stages. I'm not in the film business, but this doesn't seem like a great idea, especially in these troubled times. This musical has a fan base, but it is by no means a well-known hit. It's also not very good, a weak and unoriginal story that's basically filler to showcase '80s songs. The audience members that enjoyed the show when I saw it seemed to be more into the alcohol (which can be ordered during the show right to your seat) than anything else. It's also a show that encourages audience participation, so I can't see how these aspects will be brought to the big screen.